[AusNOG] Promotional material at AusNOG Events.

Shaun Deans shaun at kadeo.com.au
Tue Aug 2 17:23:43 AEST 2022 

Terry

You do raise a valid point and I hear your view.

Numbers and statistics can be viewed to make anyone's points true I was
just saying - what if.

> Past performance is not a indicator of future performance. /s
> All advice is general in nature /s

But in the interest of healthy community debate:

Let's say 1/4 of the talks are only 'in the room'

Therefore the above is discounted by 25% cause the participants only get
75% of the event.

- 15,000 / ($300 * 0.75) = 66.666 Tickets.

For every pro there is a con.
Innovation does not come without compromise.

I'm sure those extra 16 seats will sell fast with the e-swag that they
receive.

Don't know how I'm going to fill that .666 of a seat 😈


Cheers

Shaun Deans
🧙‍♂️ kadeo.au
1800 WKD KDO
📱🏃‍♂️

On Tue, 2 Aug 2022, 17:09 Andrew White, <admin at uberskilled.com> wrote:

> I thought the key benefit was Sactioned Swag (tm)?
>
> - Whitey
>
> On Tue, 2 Aug 2022 at 17:04, Terry Manderson <terry at terrym.net> wrote:
>
>> Hi Shaun,
>>
>> are you aware that not all presentations can be streamed? Many presenters
>> provide content that is "in room only" and even their slides can't be
>> shared. How does that factor into you math?
>>
>> That is the key benefit of AusNOG IMHO as there have been (and will be)
>> many presentations you won't see on youtube.
>>
>> Cheers,
>> Terry
>> --
>> Mobile device, don't expect grammar.
>>
>> On 2 Aug 2022, at 4:33 pm, Shaun Deans <shaun at kadeo.com.au> wrote:
>>
>> 
>>
>> It got the better of me and I'm glad it did.
>>
>> TLDR: 50x Streams = 'the sponsor' *- Swag *
>>
>> ---
>>
>>    1. Income
>>    1. August 2022 =  ~ 300 Attendees
>>       <https://www.ausnog.net/events/ausnog-2021/attendees>at $600 per
>>       ticket (Average)
>>       <https://www.ausnog.net/events/ausnog-2022/registration>
>>       2. Total $180K
>>       3. Sponsors = 'Nearly Half' → $90K
>>
>>       2. Who Done It And What Did They Offer ?
>>    1. I'm just going to say everyone pays equal but they probably don't
>>       2. This will bias for the fact that it could be any tiering and we
>>       don't want to single out community members who may be sponsors
>>       3. So the 'sponsor income' could be 15K
>>       1. nice round number
>>          2. and its 'nearly half'
>>
>>          3. Streaming to to masses!
>>    1. 50%  Cost for Streaming Ticket = $300
>>       2. Total Streams = $15,000 / $300
>>       3. That's only *50 tickets and it may break even*
>>       1. 3 people said they'd be interested already.
>>
>>          4. This doesn't include:
>>    1. Savings: Onsite Costs such as venue hire, insurance, etc etc
>>       2. Expenses: Bandwidth and Streaming Costs[image: 🙄]
>>
>>       5. *Past performance is not a indicator of future performance. /s*
>>    6.
>> *All advice is general in nature  /s *
>>
>> [image: 🎤] [image: 💁‍♂️]
>>
>> SD.
>>
>>
>>
>>
>>
>>
>>
>> On Tue, Aug 02, 2022 at 15:19:29, Shaun Deans <shaun at kadeo.com.au> wrote:
>>
>>> > How about NOG focus on meaningful things like streaming the event for
>>> those who can’t attend
>>>
>>> I for one would pay up to 50% of the in-person price for a live stream.
>>> I have done just this for TedX.
>>>
>>> Would love to see the math on the income from 'the sponsor' and stack
>>> that against the income from copious live streams (minus in-person
>>> overheads).
>>>
>>> For an NOG we seem to be very offline [image: 🤷‍♀️]
>>>
>>> <S>It not like we couldn't find some spare bandwidth for a live
>>> stream.</s>
>>>
>>>
>>> Cheers
>>>
>>> Shaun Deans
>>> [image: 🧙‍♂️] kadeo.au
>>> 1800 WKD KDO
>>> [image: 📱][image: 🏃‍♂️]
>>>
>>> On Tue, 2 Aug 2022, 14:43 Karl Kloppenborg, <k at rl.ag> wrote:
>>>
>>>> Hi David,
>>>>
>>>>
>>>>
>>>> At 500-600 dollars a ticket, I’d like you to respect the financial
>>>> commitment I’ve made to gathering as much merch from my industry peers as
>>>> I’d like.
>>>>
>>>>
>>>>
>>>> This has historically always taken place and given the small community
>>>> nature of NOG, something many of us look forward to as part of the
>>>> experience, we like swapping our merch with our friends. It saves postage.
>>>>
>>>>
>>>>
>>>> I would say this not only misses the mark but is a continued slap of
>>>> the face to all those that pay good money to attend the event in hopes to
>>>> meet with their industry peers but more importantly *friends.*
>>>>
>>>>
>>>>
>>>> How about NOG focus on meaningful things like streaming the event for
>>>> those who can’t attend, or providing a continued framework to making the
>>>> event a safer place for all?
>>>>
>>>>
>>>>
>>>> Honestly.
>>>>
>>>>
>>>>
>>>> Kind Regards,
>>>>
>>>> --
>>>>
>>>> *Karl Kloppenborg, **(BCompSc, CNCF-[KCNA, CKA, CKAD], LFCE, CompTIA
>>>> Linux+ XK0-004)*
>>>>
>>>> Managing Director, Invention Labs.
>>>>
>>>>
>>>>
>>>>
>>>>
>>>> *From: *AusNOG <ausnog-bounces at ausnog.net> on behalf of david at hughes.id
>>>> <david at hughes.id>
>>>> *Date: *Tuesday, 2 August 2022 at 2:21 pm
>>>> *To: *AusNOG Mailing List <ausnog at ausnog.net>
>>>> *Subject: *[AusNOG] Promotional material at AusNOG Events.
>>>>
>>>> Afternoon all,
>>>>
>>>> We've been contacted by one of the sponsors of our conference in April
>>>> about companies who aren't sponsors handing out promotional material, in
>>>> particular branded t-shirts etc.  While everyone likes getting a bag full
>>>> of free merch, we ask that attendees respect the financial commitment that
>>>> our sponsors make towards funding the conference.  They cover almost half
>>>> the cost and in return they get the right to promote themselves to all of
>>>> you who attend.
>>>>
>>>> If you are not a sponsor please do not distribute swag to delegates at
>>>> the conference.
>>>>
>>>>
>>>> Regards,
>>>>
>>>> David, on behalf of the Board
>>>> ...
>>>>
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>>>
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