[AusNOG] Promotional material at AusNOG Events.

[Shaun Deans]

It got the better of me and I'm glad it did.

TLDR: 50x Streams = 'the sponsor' - Swag

---

* Income

* August 2022 =  ~ 300 Attendees ( https://www.ausnog.net/events/ausnog-2021/attendees ) at $600 per ticket (Average) ( https://www.ausnog.net/events/ausnog-2022/registration )

* Total $180K

* Sponsors = 'Nearly Half' → $90K

* Who Done It And What Did They Offer ?

* I'm just going to say everyone pays equal but they probably don't

* This will bias for the fact that it could be any tiering and we don't want to single out community members who may be sponsors

* So the 'sponsor income' could be 15K

* nice round number

* and its 'nearly half'

* Streaming to to masses!

* 50%  Cost for Streaming Ticket = $300

* Total Streams = $15,000 / $300

* That's only *50 tickets and it may break even*

* 3 people said they'd be interested already.

* This doesn't include:

* Savings: Onsite Costs such as venue hire, insurance, etc etc

* Expenses: Bandwidth and Streaming Costs🙄

* Past performance is not a indicator of future performance. /s

* All advice is general in nature  /s

🎤 💁‍♂️

SD.

On Tue, Aug 02, 2022 at 15:19:29, Shaun Deans < shaun at kadeo.com.au > wrote:

> 
> > How about NOG focus on meaningful things like streaming the event for
> those who can’t attend
> 
> 
> 
> I for one would pay up to 50% of the in-person price for a live stream. I
> have done just this for TedX.
> 
> 
> 
> Would love to see the math on the income from 'the sponsor' and stack that
> against the income from copious live streams (minus in-person overheads).
> 
> 
> 
> For an NOG we seem to be very offline 🤷‍♀️
> 
> 
> 
> <S>It not like we couldn't find some spare bandwidth for a live
> stream.</s>
> 
> 
> 
> 
> 
> Cheers
> 
> 
> 
> Shaun Deans
> 
> 🧙‍♂️ kadeo. au ( http://kadeo.au/ )
> 
> 1800 WKD KDO
> 
> 📱🏃‍♂️
> 
> 
> 
> On Tue, 2 Aug 2022, 14:43 Karl Kloppenborg, < k@ rl. ag ( k at rl.ag ) >
> wrote:
> 
> 
>> 
>> 
>> Hi David,
>> 
>> 
>> 
>> 
>> 
>> 
>> 
>> 
>> 
>> At 500-600 dollars a ticket, I’d like you to respect the financial
>> commitment I’ve made to gathering as much merch from my industry peers as
>> I’d like.
>> 
>> 
>> 
>> 
>> 
>> 
>> 
>> 
>> 
>> This has historically always taken place and given the small community
>> nature of NOG, something many of us look forward to as part of the
>> experience, we like swapping our merch with our friends. It saves postage.
>> 
>> 
>> 
>> 
>> 
>> 
>> 
>> 
>> 
>> 
>> I would say this not only misses the mark but is a continued slap of the
>> face to all those that pay good money to attend the event in hopes to meet
>> with their industry peers but more importantly friends.
>> 
>> 
>> 
>> 
>> 
>> 
>> 
>> 
>> 
>> How about NOG focus on meaningful things like streaming the event for
>> those who can’t attend, or providing a continued framework to making the
>> event a safer place for all?
>> 
>> 
>> 
>> 
>> 
>> 
>> 
>> 
>> 
>> Honestly.
>> 
>> 
>> 
>> 
>> 
>> 
>> 
>> 
>> 
>> Kind Regards,
>> 
>> 
>> 
>> 
>> --
>> 
>> 
>> 
>> 
>> *Karl Kloppenborg,* (BCompSc, CNCF-[KCNA, CKA, CKAD], LFCE, CompTIA Linux+
>> XK0-004)
>> 
>> 
>> 
>> 
>> Managing Director, Invention Labs.
>> 
>> 
>> 
>> 
>> 
>> 
>> 
>> 
>> 
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>> 
>> 
>> 
>> 
>> *From:* AusNOG < ausnog-bounces@ ausnog. net ( ausnog-bounces at ausnog.net )
>> > on behalf of david@ hughes. id ( david at hughes.id ) < david@ hughes. id (
>> david at hughes.id ) >
>> *Date:* Tuesday , 2 August 2022 at 2:21 pm
>> *To:* AusNOG Mailing List < ausnog@ ausnog. net ( ausnog at ausnog.net ) >
>> *Subject:* [AusNOG] Promotional material at AusNOG Events.
>> 
>> 
>> 
>> 
>> Afternoon all,
>> 
>> We've been contacted by one of the sponsors of our conference in April
>> about companies who aren't sponsors handing out promotional material, in
>> particular branded t-shirts etc.  While everyone likes getting a bag full
>> of free merch, we ask that attendees respect the financial commitment that
>> our sponsors make towards funding the conference.  They cover almost half
>> the cost and in return they get the right to promote themselves to all of
>> you who attend.
>> 
>> If you are not a sponsor please do not distribute swag to delegates at the
>> conference.
>> 
>> 
>> Regards,
>> 
>> David, on behalf of the Board
>> ...
>> 
>> _______________________________________________
>> AusNOG mailing list
>> AusNOG@ ausnog. net ( AusNOG at ausnog.net )
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>> net/ mailman/ listinfo/ ausnog (
>> https://lists.ausnog.net/mailman/listinfo/ausnog )
>> 
>> 
>> _______________________________________________
>> 
>> AusNOG mailing list
>> 
>> AusNOG@ ausnog. net ( AusNOG at ausnog.net )
>> 
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>> 
>> 
> 
>
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