[AusNOG] Complexity is not an excuse for an industry-wide cop-out (was Re: Conroy quit.)

[Kosh Naranek]

But from an ISP point of view, they sell you ADSL2, perfect ADSL2 could get
you HD Netflix (maybe even 4K if it's really perfect), but you'll only get
"perfect" in a CBD or next door to the exchange, until your modem does it's
sync for the first time the ISP can't say what you'll get from your house,
so even if the consumer knows they need 5Mbps for HD, until they actually
buy the service they don't know they're going to get it.

If I got perfect ADSL2+ at home, I could stream Netflix HD while my
partner's sister streams iView and I download updates for my desktop.

But I get luckily 6-8Mbps depending on rain, so I can watch Netflix HD, but
if someone else wants to watch Netflix, we start on our way towards potato
quality.

On top of that Provider X might massively overprovision or you might have
someone in your area torrenting on cable with you and then your 100/10
connection can't even stream Netflix HD.

I'm not saying it's an insurmountable problem, just that when it comes to
business decisions, it's what will make more money or cost the least.

It's cheaper and makes more profits to just put more exclamation marks on
your advertising.

On 19 September 2016 at 13:14, Mark Smith <markzzzsmith at gmail.com> wrote:

> On 19 September 2016 at 12:43, Chris Brown <cbbrown at gmail.com> wrote:
> >
> >
> > On 19 September 2016 at 07:48, Nick Stallman <nick at agentpoint.com>
> wrote:
> >>
> >> I thought most consumers bought the cheapest internet possible then just
> >> complain loudly when their 4 Apple TV's can't stream at the same time
> at 4k.
> >
> >
> >
> > I think that will change over time as the performance of streaming
> services
> > becomes the key driving factor for people and their knowledge grows
> because
> > it's what people care about the most. If Netflix/stan/presto buffers a
> lot
> > then it's cause to move providers.
>
> I'm afraid I think that is a cop out. Customers shouldn't have to
> learn what is important by going through a time and financially
> expensive trial-and-error process of changing between multiple
> providers.
>
> One of the functions of marketing is to educate the market on what
> criteria are important when selecting a product or service. ISP
> marketing will fail to do that if it continues to promote "more is
> better" without helping consumers understand what the criteria
> actually mean and how they need to determine their needs.
>
>
>  If torrents run at 30Mbit/s instead of
> > 100Mbit/s then it's annoying but not critical.
> >
> >
>
> It's critical to the people who have been lead to believe they'll get
> 100Mbps and in particular are paying a premium for that.
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