[AusNOG] Optus wants Netflix to pay up to ensure quality video streaming

[Beeson, Ayden]

Netflix have made it pretty clear in the US (and seem to be doing so here so far) that net neutrality is more important than profits or market share. (A viewpoint I thoroughly respect them for sticking to)

I expect their clout right now will carry them far enough to get Optus and other ISP's to rethink the whole payment for better throughput approach.

As Joseph said, there are lots of other ISP's that will be happy to take those customers off them if they are unable / unwilling to make the necessary investments in their networks by themselves....

In the end of the day, the data will come in as either BitTorrent or streaming, just because streaming can be easily "billed" to a company doesn't mean it should.

Thanks,
Ayden Beeson

From: AusNOG [mailto:ausnog-bounces at lists.ausnog.net] On Behalf Of Nick Stallman
Sent: Monday, 20 April 2015 1:48 PM
To: Joseph Goldman; ausnog at lists.ausnog.net
Subject: Re: [AusNOG] Optus wants Netflix to pay up to ensure quality video streaming

Depends what Netflix wants more, lots of happy subscribers spreading word of mouth or maximising profits.

I think initially they want to get everyone using Netflix and telling everyone else about it and they'd be happy to make a loss to get market share.
On 20/04/15 13:44, Joseph Goldman wrote:
God this is a ridiculous argument - one I hoped wouldn't spill to AU market.

Surely - Netflix can simply say to subscribers "we have plenty of bandwidth to serve you, there must be a problem with your ISP", then the ISP's call centers are overrun with problems. In US, many of the areas are monopolised to a single provider for decent speeds, meaning the user does have to put up with it or sacrifice their high speed connection - but in AU just about every connection to the home has multiple retail providers to choose from without sacrificing speed (on last mile technology at least) and this will become more so when NBNCo take over with multi-tech, meaning users can walk with their wallets to a service that actually delivers Netflix and other services, correct? I'd be happy to take a big influx of customers and guarantee no slow-downs to Netflix if Optus doesn't want them, to be honest.
On 20/04/15 13:35, Matthew Muscat wrote:
Hi All,

Looks like Netflix are going to (further) regret their unmetered deals with Optus + iiNet.

http://www.theage.com.au/digital-life/digital-life-news/optus-wants-netflix-to-pay-up-to-ensure-quality-video-streaming-20150420-1mooqg.html

Regards,
Matthew




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