[AusNOG] Belong - Powered by Telstra

[Paul Brooks]

And Jetstar to Qantas.

There are many examples of a brand creating a different 'low cost' brand so they could
chase a different demographic to their normal market segment, without trashing the
original brand's reputation or expectations for quality or higher service levels etc.
You might as well ask 'How does Jetstar differ materially from Qantas' - quite a lot!

The inverse happens too -  Toyota created Lexus as a premium brand to chase an
up-market market segment to their normal customer-base.

P.

On 18/09/2014 11:41 AM, Andrew Cox wrote:
> This seems like the same sort of thing as iiNet's "Jiva" brand
> - https://www.jiva.com.au/
>
> - Andrew
>
> On 18 September 2014 02:01, Skeeve Stevens <skeeve+ausnog at eintellegonetworks.com
> <mailto:skeeve+ausnog at eintellegonetworks.com>> wrote:
>
>     :)  This is what happens when you don't see advertising.
>
>     So, how do they materially differ from Bigpond?
>
>
>     ...Skeeve
>
>     *Skeeve Stevens - *eintellego Networks Pty Ltd
>     skeeve at eintellegonetworks.com
>     <mailto:skeeve at eintellegonetworks.com> ; www.eintellegonetworks.com
>     <http://www.eintellegonetworks.com/>
>
>     Phone: 1300 239 038 <tel:1300%20239%20038>; Cell +61 (0)414 753 383
>     <tel:%2B61%20%280%29414%20753%20383> ; skype://skeeve
>
>     facebook.com/eintellegonetworks
>     <http://facebook.com/eintellegonetworks> ; linkedin.com/in/skeeve
>     <http://linkedin.com/in/skeeve> 
>
>     twitter.com/theispguy <http://twitter.com/theispguy> ; blog: www.theispguy.com
>     <http://www.theispguy.com/>
>
>
>     The Experts Who The Experts Call
>
>     Juniper - Cisco - Cloud - Consulting - IPv4 Brokering
>
>     On 18 September 2014 00:33, Brad Peczka <brad at bradpeczka.com
>     <mailto:brad at bradpeczka.com>> wrote:
>
>         You're very, very late to the party.
>
>         http://www.itnews.com.au/News/361446,telstra-launches-low-cost-isp.aspx
>
>         As for the branding - the Telstra brand still has a lot of pull, especially
>         among the older generation(s), and if you can get 'Powered by Telstra' at x%
>         of the cost of Telstra...
>
>         Regards,
>         -Brad.
>         ________________________________________
>         From: AusNOG [ausnog-bounces at lists.ausnog.net
>         <mailto:ausnog-bounces at lists.ausnog.net>] On Behalf Of Skeeve Stevens
>         [skeeve+ausnog at eintellegonetworks.com
>         <mailto:skeeve%2Bausnog at eintellegonetworks.com>]
>         Sent: Wednesday, 17 September 2014 10:25 PM
>         To: ausnog at ausnog.net <mailto:ausnog at ausnog.net>
>         Subject: [AusNOG] Belong - Powered by Telstra
>
>         As I don't watch FTA and don't see adverts often, maybe I am late to the
>         party on this.
>
>         I'm at a hotel and seeing a lot of repeated adverts for "Belong, powered by
>         Telstra"
>
>         https://www.belong.com.au/
>
>         The website has a certificate from Telstra and says its Telstra service at
>         the bottom.
>
>         So, how is this different from Bigpond?
>
>         They say they are month-by-month contracts and do NBN, etc etc.
>
>         Just weird... I mean, if you are trying to differentiate yourself from
>         Telstra - then why tell everyone you are powered by Telstra... seems pointless?
>
>         Thoughts?
>
>         ...Skeeve
>
>         Skeeve Stevens - eintellego Networks Pty Ltd
>         skeeve at eintellegonetworks.com
>         <mailto:skeeve at eintellegonetworks.com><mailto:skeeve at eintellegonetworks.com
>         <mailto:skeeve at eintellegonetworks.com>> ; www.eintellegonetworks.com
>         <http://www.eintellegonetworks.com><http://www.eintellegonetworks.com/>
>
>         Phone: 1300 239 038 <tel:1300%20239%20038>; Cell +61 (0)414 753 383
>         <tel:%2B61%20%280%29414%20753%20383> ; skype://skeeve
>
>         facebook.com/eintellegonetworks
>         <http://facebook.com/eintellegonetworks><http://facebook.com/eintellegonetworks>
>         ; <http://twitter.com/networkceoau> linkedin.com/in/skeeve
>         <http://linkedin.com/in/skeeve><http://linkedin.com/in/skeeve>
>
>         twitter.com/theispguy
>         <http://twitter.com/theispguy><http://twitter.com/theispguy> ; blog:
>         www.theispguy.com <http://www.theispguy.com><http://www.theispguy.com/>
>
>         [http://eintellegonetworks.com/logos/ein09.png]
>
>         The Experts Who The Experts Call
>
>         Juniper - Cisco - Cloud - Consulting - IPv4 Brokering
>
>
>
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