[AusNOG] Netflix coming to Australia

[Seamus Ryan]

>> I really dont see Netflix Australia having anywhere close to the content Netflix US does

You are probably right. Though I imagine services like unblock-us will be the answer to this (as it already is). The fact is, unblock-us is a very easy service to use. I know quite a few non-technical folk in USA who use it (despite being in USA) just so they can access the content of other regions. Legalities aside, the hardest part of getting access to Netflix in a region where it is not provided right now, is actually the signing up of Netflix.
Unless things have changed, a credit card issued to a supported region (UK, USA etc) is required. (Though strangely I have seen credit cards from smaller banks/unions in Australia pass the checks of Netflix). This is/was one of the hurdles that I know people struggled to get past, of course tech folk know there are ways around this but for the average user it is somewhat out of their depth.
Once you are past this hurdle, using a service like unblock-us is a breeze. I know some very non-technical people who are using it and find it very simple to use.

So if Netflix are removing the “hard” part by allowing users to sign up easily, perhaps the region-specific content may not be a big issue?


-          Seamus

From: AusNOG [mailto:ausnog-bounces at lists.ausnog.net] On Behalf Of Damian Guppy
Sent: Sunday, 25 May 2014 6:47 PM
To: Martin Hepworth
Cc: ausnog at ausnog.net
Subject: Re: [AusNOG] Netflix coming to Australia

Sadly, i think Foxtel / Telstra have tied most content up with long term exclusive contracts, so i really dont see Netflix Australia having anywhere close to the content Netflix US does.

I can also imagine certain ISP's without a preexisting interest in their own streaming service rushing to do a deal with Netflix to make traffic to them 'freezone' (so i can see telstra not doing this, but iiNet and maybe Optus rushing to get a deal in place).

Since Netflix use AWS anyone currently peering on NSW-IX will already have peering to netflix AU in place.

--Damian

On Sun, May 25, 2014 at 4:38 PM, Martin Hepworth <maxsec at gmail.com<mailto:maxsec at gmail.com>> wrote:
Also probably means AWS have enough kit in Sydney now to run Netflix out of!


On Sunday, 25 May 2014, Skeeve Stevens <skeeve+ausnog at eintellegonetworks.com<mailto:skeeve%2Bausnog at eintellegonetworks.com>> wrote:
Hey all,

The Australian has reported (http://www.news.com.au/technology/online/how-the-australian-launch-of-internet-streaming-service-netflix-will-change-your-life/story-fnjwmwrh-1226930807121) that Netflix is coming to Australia next year.

Whether this eventuates or not, someone or something will do it in a big way real soon.

So, let's say that Netflix does land... this would most likely mean that Amazon Prime will land around the same time too.

My first thought would be that Foxtel Play, Bigpond TV, Quickflix, FetchTV, Freeview, StreamCo and others will die very quickly.

My second thought would be that the availability of media plays such as Roku 3, Amazon Fire will land and devices like AppleTV (or whatever they might release next week) will see a resurgence.

My third thought, and most significantly to AUSNOG and for discussion, I think that there would be a reasonably significant increase in the average USAGE per user.

Internet connected media streamers for TV's (and SmartTV's themselves) are still relatively deployed in small numbers.

They are just often too complicated for average users to get working, and of all the houses of the friends I go into, even those in the hi-tech space, media players are still rare... maybe 1 out of 5-8 homes.  More have a TV connected pc and watch content, but I am talking about media players.

The takeoff of these services will quickly see (within 6-12 months) a significant number of home having one or multiple devices.

So... to the issue which will have an impact on most ISPs... I'd be interested on what the list thinks will happen to the average usage per user, contention, backhaul, transit and peering (which I assume they will join).

The other thing that may boost this is the availability of high speed broadband... if NBNCo buys the cable assets of Telstra and Optus, that will give some 1 million homes that NBNCo RSPs have access to... nice.



...Skeeve

Skeeve Stevens - eintellego Networks Pty Ltd
skeeve at eintellegonetworks.com<mailto:skeeve at eintellegonetworks.com> ; www.eintellegonetworks.com<http://www.eintellegonetworks.com/>

Phone: 1300 239 038<tel:1300%20239%20038>; Cell +61 (0)414 753 383<tel:%2B61%20%280%29414%20753%20383> ; skype://skeeve

facebook.com/eintellegonetworks<http://facebook.com/eintellegonetworks> ; linkedin.com/in/skeeve<http://linkedin.com/in/skeeve>

twitter.com/theispguy<http://twitter.com/theispguy> ; blog: www.theispguy.com<http://www.theispguy.com/>

[http://eintellegonetworks.com/logos/ein09.png]

The Experts Who The Experts Call
Juniper - Cisco - Cloud - Consulting - IPv4 Brokering

--
--
Martin Hepworth, CISSP
Oxford, UK

_______________________________________________
AusNOG mailing list
AusNOG at lists.ausnog.net<mailto:AusNOG at lists.ausnog.net>
http://lists.ausnog.net/mailman/listinfo/ausnog

-------------- next part --------------
An HTML attachment was scrubbed...
URL: <http://lists.ausnog.net/pipermail/ausnog/attachments/20140525/20bf08ec/attachment.html>