[AusNOG] FW: women in IT, was -> Useful tools - IPv6 Buddy

[Klaus Boehme]

 From a different perspective, whether you like it or not, "Sex Sells"! 
  Always has, always will.

We can only assume that the IPv6 Buddy people actually did their market 
research.  If so, it likely showed that the majority of their market 
would be influenced by the type of imagery shown on the site.

They may have further been advised that a small percentage may be 
offended and, at best, could hope for some controversy based on that 
offense to further highlight knowledge of their product.  I think they 
just achieved that.

They are interested in selling product and are going for the majority of 
their target market and know that they probably won't sell to the 
smaller non-male and SNAG percentage of that - yet will likely pick that 
up after the product hits the streets and is shown to be useful (or not).

In the same light, many products that are targeted at females are thinly 
disguised (if not obviously) as erect phallic symbols.  Males don't tend 
to notice and/or care in the same light that many won't notice or care 
that there's "chicks" selling this product!

Still don't like the fact that "Sex Sells" and that it is here to stay? 
  Note also that Spam Sells!  None of us, male or female, like that, but 
while it sells product, someone will pay someone else to send it.  It's 
all just about SELLING product and making a quid.


Klaus

On 12/12/2011 3:34 PM, Narelle wrote:
> I'm going to be generous and take this email as genuine, and hope you
> can indulge me in a little educational time.