[AusNOG] Promotional material at AusNOG Events.

Tue Aug 2 17:59:01 AEST 2022

It’s very common for conferences for slides not to be published or the stream not to be replayed later but streaming is here and not going anywhere, if anything with the conference size constantly growing it would likely end up in MORE revenue as tickets often sell out and space becomes an issue so even more now than ever it would seem worthwhile.

From: Terry Manderson <terry at terrym.net>
Sent: Tuesday, 2 August 2022 5:53 PM
To: Nathan Brookfield <Nathan.Brookfield at iperium.com.au>
Cc: Shaun Deans <shaun at kadeo.com.au>; AusNOG Mailing List <ausnog at ausnog.net>
Subject: Re: [AusNOG] Promotional material at AusNOG Events.

its not that Australia is special, but (from experience) previous presenters have said explicitly "don't stream, don't share slides".

i.e In $dayjob I cannot show or say things regarding some stuff that is recorded or streamed...

Cheers,
Terry
--
Mobile device, don't expect grammar.

On 2 Aug 2022, at 5:48 pm, Nathan Brookfield <Nathan.Brookfield at iperium.com.au<mailto:Nathan.Brookfield at iperium.com.au>> wrote:

I’m not buying that this is the case because any single person considering 300 people have laptops out could record this at any time whether Video or Audio.

NZNOG stream, NANOG stream, I went to a conference recently for RPAS with companies like Boeing, Northrop Grumman and other military industrial complex types talking and it was all streamed privately with an NDA agreed too when opening the stream, we’re way past the days of someone saying something in a room being private and if the other NOG’s can do it then why is Australia special….

From: AusNOG <ausnog-bounces at ausnog.net<mailto:ausnog-bounces at ausnog.net>> On Behalf Of Shaun Deans
Sent: Tuesday, 2 August 2022 5:43 PM
To: Terry Manderson <terry at terrym.net<mailto:terry at terrym.net>>
Cc: AusNOG Mailing List <ausnog at ausnog.net<mailto:ausnog at ausnog.net>>
Subject: Re: [AusNOG] Promotional material at AusNOG Events.

All valid points and it's hard to please humans 100% of the time.

All we can do is provide options and boundaries which the board have done.

It's now up to the community to make choices.

The board to a great job and it's easy for me to play devil's advocate from my arm chair.

I look forward to attending an AusNOG in any inclusive and available form that works for everyone.

Cheers

Shaun Deans
🧙‍♂️ kadeo.au
1800 WKD KDO
📱🏃‍♂️

On Tue, 2 Aug 2022, 17:34 Terry Manderson, <terry at terrym.net<mailto:terry at terrym.net>> wrote:
Heh 😏 .666 of a seat ... cute 😂

there are of course two other interesting components to this 1. "its the network (of people) behind the network.. eg get to know people, meet people, be in person (if you can) and build trust by eating with, drinking with, those that you can help or they can help you.... 2. if it is streamed and you are remote, the "ausnog steam blackout" isn't helpful to anyone.

my perspective, ymmv.
Cheers,
Terry
--
Mobile device, don't expect grammar.

On 2 Aug 2022, at 5:23 pm, Shaun Deans <shaun at kadeo.com.au<mailto:shaun at kadeo.com.au>> wrote:

Terry

You do raise a valid point and I hear your view.

Numbers and statistics can be viewed to make anyone's points true I was just saying - what if.

> Past performance is not a indicator of future performance. /s
> All advice is general in nature /s

But in the interest of healthy community debate:

Let's say 1/4 of the talks are only 'in the room'

Therefore the above is discounted by 25% cause the participants only get 75% of the event.

- 15,000 / ($300 * 0.75) = 66.666 Tickets.

For every pro there is a con.
Innovation does not come without compromise.

I'm sure those extra 16 seats will sell fast with the e-swag that they receive.

Don't know how I'm going to fill that .666 of a seat 😈

Cheers

Shaun Deans
🧙‍♂️ kadeo.au
1800 WKD KDO
📱🏃‍♂️

On Tue, 2 Aug 2022, 17:09 Andrew White, <admin at uberskilled.com<mailto:admin at uberskilled.com>> wrote:
I thought the key benefit was Sactioned Swag (tm)?

- Whitey

On Tue, 2 Aug 2022 at 17:04, Terry Manderson <terry at terrym.net<mailto:terry at terrym.net>> wrote:
Hi Shaun,

are you aware that not all presentations can be streamed? Many presenters provide content that is "in room only" and even their slides can't be shared. How does that factor into you math?

That is the key benefit of AusNOG IMHO as there have been (and will be) many presentations you won't see on youtube.
Cheers,
Terry
--
Mobile device, don't expect grammar.

On 2 Aug 2022, at 4:33 pm, Shaun Deans <shaun at kadeo.com.au<mailto:shaun at kadeo.com.au>> wrote:

It got the better of me and I'm glad it did.

TLDR: 50x Streams = 'the sponsor' - Swag

---

  1.  Income

     *   August 2022 =  ~ 300 Attendees <https://www.ausnog.net/events/ausnog-2021/attendees> at $600 per ticket (Average)<https://www.ausnog.net/events/ausnog-2022/registration>
     *   Total $180K
     *   Sponsors = 'Nearly Half' → $90K

  1.  Who Done It And What Did They Offer ?

     *   I'm just going to say everyone pays equal but they probably don't
     *   This will bias for the fact that it could be any tiering and we don't want to single out community members who may be sponsors
     *   So the 'sponsor income' could be 15K

        *   nice round number
        *   and its 'nearly half'

  1.  Streaming to to masses!

     *   50%  Cost for Streaming Ticket = $300
     *   Total Streams = $15,000 / $300
     *   That's only 50 tickets and it may break even

        *   3 people said they'd be interested already.

  1.  This doesn't include:

     *   Savings: Onsite Costs such as venue hire, insurance, etc etc
     *   Expenses: Bandwidth and Streaming Costs[🙄]

  1.  Past performance is not a indicator of future performance. /s
  2.  All advice is general in nature  /s
[🎤][💁‍♂️]

SD.

On Tue, Aug 02, 2022 at 15:19:29, Shaun Deans <shaun at kadeo.com.au<mailto:shaun at kadeo.com.au>> wrote:
> How about NOG focus on meaningful things like streaming the event for those who can’t attend

I for one would pay up to 50% of the in-person price for a live stream. I have done just this for TedX.

Would love to see the math on the income from 'the sponsor' and stack that against the income from copious live streams (minus in-person overheads).

For an NOG we seem to be very offline [🤷‍♀️]

<S>It not like we couldn't find some spare bandwidth for a live stream.</s>

Cheers

Shaun Deans
[🧙‍♂️]kadeo.au<http://kadeo.au/>
1800 WKD KDO
[📱][🏃‍♂️]

On Tue, 2 Aug 2022, 14:43 Karl Kloppenborg, <k at rl.ag<mailto:k at rl.ag>> wrote:
Hi David,

At 500-600 dollars a ticket, I’d like you to respect the financial commitment I’ve made to gathering as much merch from my industry peers as I’d like.

This has historically always taken place and given the small community nature of NOG, something many of us look forward to as part of the experience, we like swapping our merch with our friends. It saves postage.

I would say this not only misses the mark but is a continued slap of the face to all those that pay good money to attend the event in hopes to meet with their industry peers but more importantly friends.

How about NOG focus on meaningful things like streaming the event for those who can’t attend, or providing a continued framework to making the event a safer place for all?

Honestly.

Kind Regards,
--
Karl Kloppenborg, (BCompSc, CNCF-[KCNA, CKA, CKAD], LFCE, CompTIA Linux+ XK0-004)
Managing Director, Invention Labs.

From: AusNOG <ausnog-bounces at ausnog.net<mailto:ausnog-bounces at ausnog.net>> on behalf of david at hughes.id<mailto:david at hughes.id> <david at hughes.id<mailto:david at hughes.id>>
Date: Tuesday, 2 August 2022 at 2:21 pm
To: AusNOG Mailing List <ausnog at ausnog.net<mailto:ausnog at ausnog.net>>
Subject: [AusNOG] Promotional material at AusNOG Events.
Afternoon all,

We've been contacted by one of the sponsors of our conference in April about companies who aren't sponsors handing out promotional material, in particular branded t-shirts etc.  While everyone likes getting a bag full of free merch, we ask that attendees respect the financial commitment that our sponsors make towards funding the conference.  They cover almost half the cost and in return they get the right to promote themselves to all of you who attend.

If you are not a sponsor please do not distribute swag to delegates at the conference.

Regards,

David, on behalf of the Board
...

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