[AusNOG] Belong - Powered by Telstra

[Brad Peczka]

You're very, very late to the party.

http://www.itnews.com.au/News/361446,telstra-launches-low-cost-isp.aspx

As for the branding - the Telstra brand still has a lot of pull, especially among the older generation(s), and if you can get 'Powered by Telstra' at x% of the cost of Telstra...

Regards,
-Brad.
________________________________________
From: AusNOG [ausnog-bounces at lists.ausnog.net] On Behalf Of Skeeve Stevens [skeeve+ausnog at eintellegonetworks.com]
Sent: Wednesday, 17 September 2014 10:25 PM
To: ausnog at ausnog.net
Subject: [AusNOG] Belong - Powered by Telstra

As I don't watch FTA and don't see adverts often, maybe I am late to the party on this.

I'm at a hotel and seeing a lot of repeated adverts for "Belong, powered by Telstra"

https://www.belong.com.au/

The website has a certificate from Telstra and says its Telstra service at the bottom.

So, how is this different from Bigpond?

They say they are month-by-month contracts and do NBN, etc etc.

Just weird... I mean, if you are trying to differentiate yourself from Telstra - then why tell everyone you are powered by Telstra... seems pointless?

Thoughts?

...Skeeve

Skeeve Stevens - eintellego Networks Pty Ltd
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