[AusNOG] Netflix coming to Australia

[Wolfgang Nagele (AusRegistry)]

Netflix does not run it’s streaming from AWS and hasn’t for years. They have been using a mix of several CDNs (Level 3 mainly in the US) and have recently also started to do a lot of their own cache deployments (https://www.netflix.com/openconnect). They run their application from AWS though.

In regards to actual entry - when they made their entrance in Europe they started to become available at most major IXes a few months before. So that’s something to watch out for really.

On 5/25/14, 6:38 PM, "Martin Hepworth" <maxsec at gmail.com<mailto:maxsec at gmail.com>> wrote:

Also probably means AWS have enough kit in Sydney now to run Netflix out of!

On Sunday, 25 May 2014, Skeeve Stevens <skeeve+ausnog at eintellegonetworks.com<mailto:skeeve%2Bausnog at eintellegonetworks.com>> wrote:
Hey all,

The Australian has reported (http://www.news.com.au/technology/online/how-the-australian-launch-of-internet-streaming-service-netflix-will-change-your-life/story-fnjwmwrh-1226930807121) that Netflix is coming to Australia next year.

Whether this eventuates or not, someone or something will do it in a big way real soon.

So, let's say that Netflix does land... this would most likely mean that Amazon Prime will land around the same time too.

My first thought would be that Foxtel Play, Bigpond TV, Quickflix, FetchTV, Freeview, StreamCo and others will die very quickly.

My second thought would be that the availability of media plays such as Roku 3, Amazon Fire will land and devices like AppleTV (or whatever they might release next week) will see a resurgence.

My third thought, and most significantly to AUSNOG and for discussion, I think that there would be a reasonably significant increase in the average USAGE per user.

Internet connected media streamers for TV's (and SmartTV's themselves) are still relatively deployed in small numbers.

They are just often too complicated for average users to get working, and of all the houses of the friends I go into, even those in the hi-tech space, media players are still rare... maybe 1 out of 5-8 homes.  More have a TV connected pc and watch content, but I am talking about media players.

The takeoff of these services will quickly see (within 6-12 months) a significant number of home having one or multiple devices.

So... to the issue which will have an impact on most ISPs... I'd be interested on what the list thinks will happen to the average usage per user, contention, backhaul, transit and peering (which I assume they will join).

The other thing that may boost this is the availability of high speed broadband... if NBNCo buys the cable assets of Telstra and Optus, that will give some 1 million homes that NBNCo RSPs have access to... nice.



...Skeeve

Skeeve Stevens - eintellego Networks Pty Ltd
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Martin Hepworth, CISSP
Oxford, UK
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