[AusNOG] Netflix, AWS and Softlayer vs. Australia

[Mark Newton]

On 4 Dec 2014, at 9:28 pm, Tony <td_miles at yahoo.com> wrote:
> .
> 
> I also think that if/when Netflix is available 'natively' in Australia it's not like a flood gate will be opened. The people who are super-keen on it are already using it, so that won't change. Those who think it's worth trying, but were put off by the minor hoops required to access it now might start to sign up. Those who don't care for it, well they still won't care for it.

Nope.

In a very short space of time, Netflix has grown to the point where they're the source of approximately one third of the total Internet traffic in markets they serve.  Other traffic demands haven't diminished, so we're talking about new flows, not flows which replace other data sources.

That demand wasn't there two years ago.

There is no reason to believe that Australia is going to be any different, so to keep your customers happy you're going to be looking at a 30-odd per cent increase in peak data volumes in the very near future.

Start thinking about the bandwidth negotiations you'll need to undertake, the suppliers you'll need to outsmart, the peering capacity you'll need to light up, the architectures you'll need to change, and the hardware in your network that'll run out of legs because those 7200's you bought on eBay two years ago were "good enough" but are about to run out of backplane capacity.

Australia hasn't has to deal with Internet applications running at scale. Not even Telstra knows how to build things "big," they've never needed to do it before, because this country has spent the first part of the 21st century focussing attention inwards and hasn't paid much attention to  what's happening to the rest of the Internet.

Everyone here is going to have to learn fast. It's time to upgrade.

    - mark

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