[AusNOG] Netflix, AWS and Softlayer vs. Australia

Oz Nog oz.nog at yandex.com
Wed Dec 3 00:54:19 EST 2014


> Why would I or anyone else on my ISP be even remotely interested in what's on his
> server?
   You do realize that the same could have been said of Netflix, Google or Facebook at some point in time?
   Everybody starts up as a nobody.
   It doesn't take a lot of imagination to realize that if a whole generation of Australian entrepreneurs and startups get a hold of basically (from their perspective) cheap and unlimited bandwidth, something is going to happen and some of that is going to stick in a big way.

> ISPs have already formulated the cost of backhaul into their quotas:  You get n Gbytes
> for x dollars. The quota will influence your usage and/or expenditure a lot more than
> Netflix's back catalog will.  
   Sure your quota will influence your usage. What it will not influence is WHEN you use your quota. The end user will use all their quota in the prime time and drive up the cost for the ISP because that's what you have to dimension for.

> And if you're not on an ISP with quotas, that just means
> your supplier will be turning their DPI screws just a little bit harder to control costs
> incurred in servicing your viewing habits.
  Good luck with that when everybody turns on HTTPS.

> Your question, "Where's that money going to come from?" has a very simple answer: "The
> same place all the other money comes from: End users."
   And what do you do when the end users run out of money?


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