[AusNOG] NBNCo releases its response to industry consultation

[Paul Brooks]

On 29/03/2010 5:02 PM, Grahame Lynch wrote:
> Matthew
>
> Agreed. All I am say is that for what is essentially a engineering 
> company, NBN Co are going to have to achieve unprecedented levels of 
> advertising and branding awareness for this to occur smoothly.
Not at all Grahame  - SOMEONE - or collection of someones - will be 
doing a lot of advertising and awareness raising, but it need not be NBN 
Co itself. NBNCo is just a servant of its RSP customers - its the RSPs 
that have the relationship with end-users, its the RSPs, backed by a 
pile of government general awareness raising (think digital TV 
switchover) - messages from RSPs on their customers bills for the next 2 
years, trumpeting of RSP availability of NBN services on Whirlpool, etc etc.

NBNCo can stay mercifully mute on the matter to the general public, as 
long as they make sure the RSPs have up-to-date dates for connection 
availability  around the country, and manage to stick to the notified 
schedule.


-- 
Paul Brooks               |         Mob +61 414 366 605
Layer 10 Advisory         |         Ph  +61 2 9402 7355
-------------------------------------------------------
Layer 10 - telecommunications strategy&  network design