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    I expect they created( copied?) the name from here:<br>
    <br>
<a class="moz-txt-link-freetext" href="https://www.youtube.com/watch?feature=player_embedded&v=qItugh-fFgg">https://www.youtube.com/watch?feature=player_embedded&v=qItugh-fFgg</a><br>
    <br>
    <br>
    <div class="moz-cite-prefix">On 18/09/2014 6:52 p.m., Brendan Pratt
      wrote:<br>
    </div>
    <blockquote cite="mid:541A8128.8060703@overflow.net.au" type="cite">
      <meta content="text/html; charset=windows-1252"
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      <div class="moz-cite-prefix">To go further off topic. ;)<br>
        <br>
        LEXUS<br>
        Limited Edition eXport to the U.S.<br>
        <br>
        Ask a lot of people now, and they will look down at Toyota
        products as cheap junk.  doh!<br>
        <br>
        <br>
        Yep, tel$tra brand still carries a lot of weight in the market,
        especially to those who bought their shares years ago.<br>
        <br>
        Paul Brooks said the following on 18/09/2014 12:26 PM:<br>
      </div>
      <blockquote cite="mid:541A42C5.3000500@layer10.com.au" type="cite">
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        <div class="moz-cite-prefix">The inverse happens too -  Toyota
          created Lexus as a premium brand to chase an up-market market
          segment to their normal customer-base.<br>
          <br>
          P.<br>
          <br>
          On 18/09/2014 11:41 AM, Andrew Cox wrote:<br>
        </div>
        <blockquote
cite="mid:CADnBZguDh49gKXz7bfRFS=5ERp1ktCAWDeG_+rFZiNcs0wKc0Q@mail.gmail.com"
          type="cite">
          <div dir="ltr">This seems like the same sort of thing as
            iiNet's "Jiva" brand - <a moz-do-not-send="true"
              href="https://www.jiva.com.au/">https://www.jiva.com.au/</a>
            <div><br>
            </div>
            <div>- Andrew</div>
          </div>
          <div class="gmail_extra"><br>
            <div class="gmail_quote">On 18 September 2014 02:01, Skeeve
              Stevens <span dir="ltr"><<a moz-do-not-send="true"
                  href="mailto:skeeve+ausnog@eintellegonetworks.com"
                  target="_blank">skeeve+ausnog@eintellegonetworks.com</a>></span>
              wrote:<br>
              <blockquote class="gmail_quote" style="margin:0 0 0
                .8ex;border-left:1px #ccc solid;padding-left:1ex">
                <div dir="ltr">:)  This is what happens when you don't
                  see advertising.
                  <div><br>
                  </div>
                  <div>So, how do they materially differ from Bigpond?</div>
                </div>
                <div class="gmail_extra"><br clear="all">
                  <div>
                    <div dir="ltr">
                      <div><br>
                        ...Skeeve</div>
                      <div><br>
                      </div>
                      <div><span class="">
                          <div><b
                              style="font-size:13px;font-family:Calibri">Skeeve


                              Stevens - </b><span
                              style="font-size:13px;font-family:Calibri">eintellego


                              Networks Pty Ltd</span></div>
                        </span>
                        <div>
                          <div><span
                              style="font-family:Calibri;font-size:13px"><a
                                moz-do-not-send="true"
                                href="mailto:skeeve@eintellegonetworks.com"
                                target="_blank">skeeve@eintellegonetworks.com</a> ; <a
                                moz-do-not-send="true"
                                href="http://www.eintellegonetworks.com/"
                                target="_blank">www.eintellegonetworks.com</a></span><font><span
                                class="">
                                <p
                                  style="font-family:Calibri;font-size:13px;margin:0px">Phone:


                                  <a moz-do-not-send="true"
                                    href="tel:1300%20239%20038"
                                    value="+611300239038"
                                    target="_blank">1300 239 038</a>; Cell
                                  <a moz-do-not-send="true"
                                    href="tel:%2B61%20%280%29414%20753%20383"
                                    value="+61414753383" target="_blank">+61


                                    (0)414 753 383</a> ; <a
                                    moz-do-not-send="true">skype://skeeve</a></p>
                              </span>
                              <p
                                style="font-family:Calibri;font-size:13px;margin:0px"><a
                                  moz-do-not-send="true"
                                  href="http://facebook.com/eintellegonetworks"
                                  target="_blank">facebook.com/eintellegonetworks</a> ; <a
                                  moz-do-not-send="true"
                                  href="http://linkedin.com/in/skeeve"
                                  target="_blank">linkedin.com/in/skeeve</a> </p>
                              <p
                                style="font-family:Calibri;font-size:13px;margin:0px"><a
                                  moz-do-not-send="true"
                                  href="http://twitter.com/theispguy"
                                  target="_blank">twitter.com/theispguy</a><span
                                  style="color:rgb(0,0,0)"> ; blog: </span><a
                                  moz-do-not-send="true"
                                  href="http://www.theispguy.com/"
                                  target="_blank">www.theispguy.com</a><br>
                              </p>
                              <p
                                style="font-family:Calibri;font-size:13px;margin:0px"><img
                                  moz-do-not-send="true"
                                  src="http://eintellegonetworks.com/logos/ein09.png"><br>
                              </p>
                              <span class="">
                                <p style="margin:0px"><span
style="color:rgb(127,0,127);font-family:Calibri,sans-serif;font-size:13px">The


                                    Experts Who The Experts Call</span></p>
                              </span></font></div>
                          <span class="">
                            <div
style="font-family:Calibri,sans-serif;font-size:14px;color:rgb(127,0,127)"><span
style="color:rgb(0,32,96);font-size:13px">Juniper - Cisco </span><span
                                style="color:rgb(0,32,96);font-size:13px">-
                                Cloud</span><span
                                style="color:rgb(0,32,96);font-size:13px"> </span><span
style="color:rgb(0,32,96);font-size:13px">- Consulting</span><span
                                style="color:rgb(0,32,96);font-size:13px"> </span><span
style="color:rgb(0,32,96);font-size:13px">- IPv4 Brokering</span></div>
                          </span></div>
                      </div>
                    </div>
                  </div>
                  <div>
                    <div class="h5"> <br>
                      <div class="gmail_quote">On 18 September 2014
                        00:33, Brad Peczka <span dir="ltr"><<a
                            moz-do-not-send="true"
                            href="mailto:brad@bradpeczka.com"
                            target="_blank">brad@bradpeczka.com</a>></span>
                        wrote:<br>
                        <blockquote class="gmail_quote" style="margin:0
                          0 0 .8ex;border-left:1px #ccc
                          solid;padding-left:1ex">You're very, very late
                          to the party.<br>
                          <br>
                          <a moz-do-not-send="true"
href="http://www.itnews.com.au/News/361446,telstra-launches-low-cost-isp.aspx"
                            target="_blank">http://www.itnews.com.au/News/361446,telstra-launches-low-cost-isp.aspx</a><br>
                          <br>
                          As for the branding - the Telstra brand still
                          has a lot of pull, especially among the older
                          generation(s), and if you can get 'Powered by
                          Telstra' at x% of the cost of Telstra...<br>
                          <br>
                          Regards,<br>
                          -Brad.<br>
                          ________________________________________<br>
                          From: AusNOG [<a moz-do-not-send="true"
                            href="mailto:ausnog-bounces@lists.ausnog.net"
                            target="_blank">ausnog-bounces@lists.ausnog.net</a>]
                          On Behalf Of Skeeve Stevens [<a
                            moz-do-not-send="true"
                            href="mailto:skeeve%2Bausnog@eintellegonetworks.com"
                            target="_blank">skeeve+ausnog@eintellegonetworks.com</a>]<br>
                          Sent: Wednesday, 17 September 2014 10:25 PM<br>
                          To: <a moz-do-not-send="true"
                            href="mailto:ausnog@ausnog.net"
                            target="_blank">ausnog@ausnog.net</a><br>
                          Subject: [AusNOG] Belong - Powered by Telstra<br>
                          <br>
                          As I don't watch FTA and don't see adverts
                          often, maybe I am late to the party on this.<br>
                          <br>
                          I'm at a hotel and seeing a lot of repeated
                          adverts for "Belong, powered by Telstra"<br>
                          <br>
                          <a moz-do-not-send="true"
                            href="https://www.belong.com.au/"
                            target="_blank">https://www.belong.com.au/</a><br>
                          <br>
                          The website has a certificate from Telstra and
                          says its Telstra service at the bottom.<br>
                          <br>
                          So, how is this different from Bigpond?<br>
                          <br>
                          They say they are month-by-month contracts and
                          do NBN, etc etc.<br>
                          <br>
                          Just weird... I mean, if you are trying to
                          differentiate yourself from Telstra - then why
                          tell everyone you are powered by Telstra...
                          seems pointless?<br>
                          <br>
                          Thoughts?<br>
                          <br>
                          ...Skeeve<br>
                          <br>
                          Skeeve Stevens - eintellego Networks Pty Ltd<br>
                          <a moz-do-not-send="true"
                            href="mailto:skeeve@eintellegonetworks.com"
                            target="_blank">skeeve@eintellegonetworks.com</a><mailto:<a
                            moz-do-not-send="true"
                            href="mailto:skeeve@eintellegonetworks.com"
                            target="_blank">skeeve@eintellegonetworks.com</a>>


                          ; <a moz-do-not-send="true"
                            href="http://www.eintellegonetworks.com"
                            target="_blank">www.eintellegonetworks.com</a><<a
                            moz-do-not-send="true"
                            href="http://www.eintellegonetworks.com/"
                            target="_blank">http://www.eintellegonetworks.com/</a>><br>
                          <br>
                          Phone: <a moz-do-not-send="true"
                            href="tel:1300%20239%20038"
                            value="+611300239038" target="_blank">1300
                            239 038</a>; Cell <a moz-do-not-send="true"
                            href="tel:%2B61%20%280%29414%20753%20383"
                            value="+61414753383" target="_blank">+61
                            (0)414 753 383</a> ; <a
                            moz-do-not-send="true"
                            class="moz-txt-link-freetext"
                            href="skype://skeeve">skype://skeeve</a><br>
                          <br>
                          The Experts Who The Experts Call<br>
                          <br>
                          Juniper - Cisco - Cloud - Consulting - IPv4
                          Brokering</blockquote>
                      </div>
                      <br>
                    </div>
                  </div>
                </div>
                <br>
              </blockquote>
            </div>
          </div>
        </blockquote>
      </blockquote>
      <br>
      <div class="moz-signature"><br>
        <p style="font-size:16;font-family:Arial;font-weight:bold"> --<br>
        </p>
        <p style="font-size:12;font-family:Arial;font-weight:bold"> C u
          laitr<br>
------------------------------------------------------------------------<br>
          Brendan Pratt Overflow Internet Services<br>
          Mobile : +61-418-746657<br>
          Phone : +61-7-5630-1310<br>
          E-Mail : bpratt at overflow dot net dot au<br>
          <a moz-do-not-send="true" class="moz-txt-link-freetext"
            href="http://www.overflow.net.au">http://www.overflow.net.au</a><br>
------------------------------------------------------------------------<br>
        </p>
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      <br>
      <pre wrap="">_______________________________________________
AusNOG mailing list
<a class="moz-txt-link-abbreviated" href="mailto:AusNOG@lists.ausnog.net">AusNOG@lists.ausnog.net</a>
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</pre>
    </blockquote>
    <br>
  
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