<div dir="ltr">aaaaand, hot on the tail of this discussion.<div><br></div><div>From Todays Commsday:</div><div><br></div><div>=================================</div><div><br></div><div><div><b>Fetch TV to launch retail IPTV service (EXCLUSIVE)</b></div>
<div><br></div><div>Wholesale IPTV and content provider Fetch TV is preparing to make its first foray into the retail market with a new service that will be available to broadband subscribers of non-partner ISPs, CommsDay can reveal. The service will be launched in the next 90 days and will be sold through a range of retail outlets.</div>
<div><br></div><div>Up until now Fetch TV has been available only as a wholesale service and is sold largely through Optus and the iiNet group of ISPs, including</div><div><br></div><div>Internode, TransACT and Adam Internet. However, Fetch TV CEO Scott Lorson told CommsDay half of the inquiries the company gets for the service are from broadband providers other than iiNet or Optus.</div>
<div><br></div><div>He also stressed that the decision to provide its own retail platform was not influenced by recent launches such as Foxtel's Presto or speculation that NetFlix might enter the Australian market.</div>
<div><br></div><div>“Our service has been in development for many months and has been in our plans for a long time,” Lorson said. “We do not see either of those services as competitors. In fact, we see NetFlix as a complementary service and one that we are happy to integrate.”</div>
<div><br></div><div>Specifics of the service such as retail partners, pricing and potential promotions are not being re-leased yet, but the service is expected to be eventually sold through a number of major retail outlets.</div>
<div><br></div><div>CommsDay can also reveal that the retail billing platform for the new service will be provided by Melbourne-based Inomial. Inomial will be providing managed services including ordering, VoD, billing and invoicing to Fetch TV, while Fetch TV will use Inomial’s API to provide self-service from its existing portal.</div>
<div><br></div><div>Inomial MD Mark Lillywhite said the company had developed a distributed API which integrates with the Fetch TV systems and content network for the project.</div><div><br></div><div>“We have been working in and around the TV space for many years, including satellite TV, DOCSIS and, overseas IPTV,” said Lillywhite. “So it’s really exciting to see our work come to fruition with Fetch TV.”</div>
<div><br></div><div>Fetch TV will continue to push its wholesale platform to ISP partners and is expecting to announce additional service providers in the next 90 days as well.</div><div><br></div><div>According to Lorson, recent promotions from iiNet and Optus have boosted takeup of the service significantly, with numbers expected to exceed 130,000 sometime this month. Fetch TV is the main platform rival to Telstra's T-Box service, which has more than 600,000 subs through Telstra's broadband bundling packages.</div>
<div><br></div><div>The launch comes at a time of heightened activity in the broadband content space, with new or proposed services coming from the likes of Presto, Quickflix, Hoyts, StreamCo, Hulu, Amazon and</div><div>
<br>
</div><div>Crackle. However, Lorson said the newcomers are apps and destination sites rather than platforms in their own right.</div><div><br></div><div>“We have already integrated the free-to-air catch up services,YouTube – and see these services in the same light,” he said, adding that FetchTV would be happy to integrate NetFlix should it ever decide to launch in Australia.</div>
<div><br></div><div>Meanwhile, Samsung is also planning to launch its own video on demand application, with Singapore and the Philippines to be the first markets for the company. Tentatively called “Project Glued”, the service will launch in the third quarter of this year via Samsung's Media Solutions Centre in Southeast Asia and will provide “specially curated” television content to its mobile and tablet users.</div>
<div><br></div><div>Geoff Long</div></div><div><br></div><div>=================================</div><div><br></div><div>I am not sure why they don't consider Netflix as a competitor... I guess it is all a matter of perspective.</div>
<div><br></div><div>PS.. Congrats to Inomial.</div></div><div class="gmail_extra"><br clear="all"><div><div dir="ltr"><div><br>...Skeeve</div><div><br></div><div><div><b style="font-size:13px;font-family:Calibri">Skeeve Stevens - </b><span style="font-size:13px;font-family:Calibri">eintellego Networks Pty Ltd</span></div>
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<br><br><div class="gmail_quote">On Sun, May 25, 2014 at 5:27 PM, Skeeve Stevens <span dir="ltr"><<a href="mailto:skeeve+ausnog@eintellegonetworks.com" target="_blank">skeeve+ausnog@eintellegonetworks.com</a>></span> wrote:<br>
<blockquote class="gmail_quote" style="margin:0 0 0 .8ex;border-left:1px #ccc solid;padding-left:1ex"><div dir="ltr">Hey all,<div><br></div><div>The Australian has reported (<a href="http://www.news.com.au/technology/online/how-the-australian-launch-of-internet-streaming-service-netflix-will-change-your-life/story-fnjwmwrh-1226930807121" target="_blank">http://www.news.com.au/technology/online/how-the-australian-launch-of-internet-streaming-service-netflix-will-change-your-life/story-fnjwmwrh-1226930807121</a>) that Netflix is coming to Australia next year.</div>
<div><br></div><div>Whether this eventuates or not, someone or something will do it in a big way real soon.</div><div><br></div><div>So, let's say that Netflix does land... this would most likely mean that Amazon Prime will land around the same time too.</div>
<div><br></div><div>My first thought would be that Foxtel Play, Bigpond TV, Quickflix, FetchTV, Freeview, StreamCo and others will die very quickly.</div><div><br></div><div>My second thought would be that the availability of media plays such as Roku 3, Amazon Fire will land and devices like AppleTV (or whatever they might release next week) will see a resurgence.</div>
<div><br></div><div>My third thought, and most significantly to AUSNOG and for discussion, I think that there would be a reasonably significant increase in the average USAGE per user.</div><div><br></div><div>Internet connected media streamers for TV's (and SmartTV's themselves) are still relatively deployed in small numbers. </div>
<div><br></div><div>They are just often too complicated for average users to get working, and of all the houses of the friends I go into, even those in the hi-tech space, media players are still rare... maybe 1 out of 5-8 homes. More have a TV connected pc and watch content, but I am talking about media players.</div>
<div><br></div><div>The takeoff of these services will quickly see (within 6-12 months) a significant number of home having one or multiple devices.</div><div><br></div><div>So... to the issue which will have an impact on most ISPs... I'd be interested on what the list thinks will happen to the average usage per user, contention, backhaul, transit and peering (which I assume they will join).</div>
<div><br></div><div>The other thing that may boost this is the availability of high speed broadband... if NBNCo buys the cable assets of Telstra and Optus, that will give some 1 million homes that NBNCo RSPs have access to... nice.</div>
<div><br></div><div><br></div><div><div><div dir="ltr"><div><br>...Skeeve</div><div><br></div><div><div><b style="font-size:13px;font-family:Calibri">Skeeve Stevens - </b><span style="font-size:13px;font-family:Calibri">eintellego Networks Pty Ltd</span></div>
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Phone: 1300 239 038; Cell +61 (0)414 753 383 ; <a>skype://skeeve</a></p><p style="font-family:Calibri;font-size:13px;margin:0px"><a href="http://facebook.com/eintellegonetworks" target="_blank">facebook.com/eintellegonetworks</a> ; <a href="http://twitter.com/networkceoau" target="_blank"></a><a href="http://linkedin.com/in/skeeve" target="_blank">linkedin.com/in/skeeve</a> </p>
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