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I have a customer that does something along these lines with
reasonable success. He has facility space with an IP/ASN allocation,
LNS hardware and IP Transit service then bridges DSL in over L2TP
services from various last-mile providers. I can't remember what the
exact margins are but he seems to do reasonably well out of it. They
also run VoIP with a mix of ghetto-blaster Asterisk boxes that they
operate themselves and externally hosted Broadsoft.<br>
<br>
Admittedly I haven't actually done the maths, but artificially
limiting your target market for any sort of business enterprise is
feels counter-intuitive. Offering a product that's competitive in
the broader market then attacking specific niche verticals by
offering ADDITIONAL services for those markets is probably a better
way to approach it.<br>
<br>
For example, in the ethnocentric ISP example; a quick search reveals
that the leading spoke languages other than English in Australia are
Italian, Greek, Cantonese, Arabic and Vietnamese. In addition to
offering standard support and assistance services in English you'd
presumably target them in order of popularity, starting with an
Italian support service backed up by a marketing campaign targeting
that community.<br>
<br>
... Just thinkin' out loud...<br>
<br>
<br>
<br>
T.<br>
<br>
<div class="moz-cite-prefix">On 8/04/13 2:39 PM, Joseph Goldman
wrote:<br>
</div>
<blockquote cite="mid:51624A06.9080203@apcs.com.au" type="cite">
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<div class="moz-cite-prefix">Using a whitelabel VISP setup, you
could almost start your own ISP with nothing less then a phone
for support/sales calls and a computer for management.<br>
<br>
On 8/04/13 2:27 PM, Heinz N wrote:<br>
</div>
<blockquote
cite="mid:alpine.LNX.2.00.1304081408500.24838@servex.equisoft.com.au"
type="cite"> <br>
<blockquote type="cite">One might assert limiting your
demography isn't smart, but that, IMHO would <br>
be very wrong. Personally, I think just competing in the open
market is the <br>
dumbest anyone building a small ISP these days could do. <br>
</blockquote>
<br>
Is it even possible to start a smallish ISP these days? Reading
John Linton's blog (while he was alive) seemed to indicate that
if you are using someone else's infrastructure DSLAMs, backhaul
etc, you are completely at their $mercy$. All the bigger guys
have their own DSLAMs (for which they'd still have to pay rental
at the exchanges). Maybe the NBN might level that playing field
if it continues. <br>
<br>
I am curious if anyone has done the math to figure out how much
cash you'd need to set up a smallish "niche" ISP (major cities
only) which would have to be limited to renting ports etc from
the big guys. I also wonder if there are any niches left for
something that is completely a commodity item now. <br>
<br>
Maybe one of the big guys would let you rebadge their service,
but what is to stop them from poaching your clients or hiking
the cost later on? What investors would like to take that
chance? <br>
<br>
Regards <br>
Heinz N.<br>
<br>
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