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</o:shapelayout></xml><![endif]--></head><body lang=EN-AU link=blue vlink=purple><div class=WordSection1><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'>Comes back to the point about changing consumption/use models and the fact that very few business models are changing to adapt (music, video, entertainment in general)<o:p></o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'><o:p> </o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'>I feel personally that the vast majority of people labelled ‘pirates’ are in fact average people whose changing lifestyle and technology adoption has changed and are using P2P and other methods to access entertainment in a way that meets their <u>needs<o:p></o:p></u></span></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'><o:p> </o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'>You’d find almost all of these same people would pay a reasonable fee or subscribe to a commercial service that offered them a similar capability and perceived value<o:p></o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'><o:p> </o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'>I’ll throw a different tact in here, the gaming industry is starting to outstrip the growth of traditional media for our entertainment dollars and time spent according to a number of surveys and how much of this can be attributed to the ease of being able to download games via Steam/Origin etc on the day of global release rather than being made to walk into a shop just because that’s the way they think rights should be managed ?<o:p></o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'><o:p> </o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'>I wonder if anyone has any stats on the occurrence of piracy in the gaming industry and whether those numbers changed with the change to on demand and subscription online gaming?<o:p></o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'><o:p> </o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'>How does Sony Pictures differ in that respect to Valve or Paradox Interactive? Movie, show, game… each has the same rights and revenue issues…<o:p></o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'><o:p> </o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'>To annoy people – which is greener – download or packaged ? </span><span style='font-size:11.0pt;font-family:Wingdings;color:#1F497D'>J</span><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'><o:p></o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'><o:p> </o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'>Which costs the rights holder less ? </span><span style='font-size:11.0pt;font-family:Wingdings;color:#1F497D'>J</span><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'><o:p></o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'><o:p> </o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'>Darren<o:p></o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'><o:p> </o:p></span></p><div><div style='border:none;border-top:solid #B5C4DF 1.0pt;padding:3.0pt 0cm 0cm 0cm'><p class=MsoNormal><b><span lang=EN-US style='font-size:10.0pt;font-family:"Tahoma","sans-serif"'>From:</span></b><span lang=EN-US style='font-size:10.0pt;font-family:"Tahoma","sans-serif"'> ausnog-bounces@lists.ausnog.net [mailto:ausnog-bounces@lists.ausnog.net] <b>On Behalf Of </b>Matthew Moyle-Croft<br><b>Sent:</b> Thursday, 3 May 2012 4:42 PM<br><b>To:</b> Brett O'Hara<br><b>Cc:</b> ausnog@lists.ausnog.net<br><b>Subject:</b> Re: [AusNOG] UK ISP's told to block P2P<o:p></o:p></span></p></div></div><p class=MsoNormal><o:p> </o:p></p><p class=MsoNormal>Maybe we're looking at this all wrong and are being gamed completely:<o:p></o:p></p><div><p class=MsoNormal><o:p> </o:p></p></div><div><p class=MsoNormal>Read this 2010 article: <a href="http://torrentfreak.com/pirates-are-the-music-industrys-most-valuable-customers-100122/">http://torrentfreak.com/pirates-are-the-music-industrys-most-valuable-customers-100122/</a><o:p></o:p></p></div><div><p class=MsoNormal><o:p> </o:p></p></div><div><p class=MsoNormal>...<o:p></o:p></p></div><div><p class=MsoNormal>Compared to music buyers, music sharers (pirates) are…<br><br>* 31% more likely to buy single tracks online.<br>* 33% more likely to buy music albums online.<br>* 100% more likely to pay for music subscription services.<br>* 60% more likely to pay for music on mobile phone.<o:p></o:p></p><div><p class=MsoNormal><o:p> </o:p></p></div><div><p class=MsoNormal>...<o:p></o:p></p></div><div><p class=MsoNormal><o:p> </o:p></p></div><div><p class=MsoNormal>Maybe the whole idea is to turn us all into pirates because pirates are more likely to buy stuff from them thus their sales and profits go up?<o:p></o:p></p></div><div><p class=MsoNormal><o:p> </o:p></p></div><div><p class=MsoNormal>MMC<o:p></o:p></p></div><div><p class=MsoNormal><o:p> </o:p></p></div><div><p class=MsoNormal><o:p> </o:p></p></div><div><p class=MsoNormal><o:p> </o:p></p><div><div><p class=MsoNormal>On 03/05/2012, at 4:06 PM, Brett O'Hara wrote:<o:p></o:p></p></div><p class=MsoNormal><br><br><o:p></o:p></p><p class=MsoNormal><a href="https://torrentfreak.com/pirate-bay-enjoys-12-million-traffic-boost-shares-unblocking-tips-120502/">https://torrentfreak.com/pirate-bay-enjoys-12-million-traffic-boost-shares-unblocking-tips-120502/</a> <o:p></o:p></p><div><p class=MsoNormal><o:p> </o:p></p></div><div><p class=MsoNormal>Streisand effect - ban it and they will come.<o:p></o:p></p></div><div><p class=MsoNormal><o:p> </o:p></p></div><div><p class=MsoNormal>Regards,<o:p></o:p></p></div><div><p class=MsoNormal style='margin-bottom:12.0pt'> Brett<o:p></o:p></p><div><p class=MsoNormal>On Thu, May 3, 2012 at 11:25 AM, Nicholas Meredith <<a href="mailto:nicholas@udhaonline.net" target="_blank">nicholas@udhaonline.net</a>> wrote:<o:p></o:p></p><p>Hehe yup, but I must give credit where due, it was impressive how quickly the thread subject was updated to reflect that major derailment :)<o:p></o:p></p><div><div><div><p class=MsoNormal>On May 3, 2012 8:28 AM, "Tony" <<a href="mailto:td_miles@yahoo.com" target="_blank">td_miles@yahoo.com</a>> wrote:<o:p></o:p></p></div></div><blockquote style='border:none;border-left:solid #CCCCCC 1.0pt;padding:0cm 0cm 0cm 6.0pt;margin-left:4.8pt;margin-right:0cm'><div><div><div><div><div><p class=MsoNormal>I clicked on the UKNOF link and started reading the posts. After about 2-3 sensible replies the thread dissolved into the usual war about top/bottom posting.<o:p></o:p></p></div><div><p class=MsoNormal><o:p> </o:p></p></div><div><p class=MsoNormal>Gotta love it :)<o:p></o:p></p></div><div><p class=MsoNormal><o:p> </o:p></p></div><div><p class=MsoNormal><o:p> </o:p></p></div><div><p class=MsoNormal>regards,<o:p></o:p></p></div><div><p class=MsoNormal>Tony.<o:p></o:p></p></div><div><blockquote style='border:none;border-left:solid #1010FF 1.5pt;padding:0cm 0cm 0cm 4.0pt;margin-left:3.75pt;margin-top:3.75pt;margin-bottom:5.0pt'><p class=MsoNormal><o:p> </o:p></p><div><div><div><div class=MsoNormal align=center style='text-align:center'><span style='font-family:"Arial","sans-serif"'><hr size=1 width="100%" align=center></span></div><p class=MsoNormal><b><span style='font-family:"Arial","sans-serif"'>From:</span></b><span style='font-family:"Arial","sans-serif"'> Martin Hepworth <<a href="mailto:maxsec@gmail.com" target="_blank">maxsec@gmail.com</a>><br><b>To:</b> <br><b>Cc:</b> <a href="mailto:ausnog@lists.ausnog.net" target="_blank">ausnog@lists.ausnog.net</a> <br><b>Sent:</b> Wednesday, 2 May 2012 10:53 PM<br><b>Subject:</b> Re: [AusNOG] UK ISP's told to block P2P</span><o:p></o:p></p></div><div><div><p class=MsoNormal><o:p> </o:p></p><div><p class=MsoNormal>and the link to the UKNOF thread on all this..<br><br><a href="https://lists.uknof.org.uk/pipermail/uknof/2012-May/001097.html" target="_blank">https://lists.uknof.org.uk/pipermail/uknof/2012-May/001097.html</a><o:p></o:p></p></div></div></div><p class=MsoNormal><o:p> </o:p></p></div></div></blockquote></div></div></div><p class=MsoNormal><o:p> </o:p></p></div></div><div><p class=MsoNormal style='margin-bottom:12.0pt'>_______________________________________________<br>AusNOG mailing list<br><a href="mailto:AusNOG@lists.ausnog.net" target="_blank">AusNOG@lists.ausnog.net</a><br><a href="http://lists.ausnog.net/mailman/listinfo/ausnog" target="_blank">http://lists.ausnog.net/mailman/listinfo/ausnog</a><o:p></o:p></p></div></blockquote></div><p class=MsoNormal style='margin-bottom:12.0pt'><br>_______________________________________________<br>AusNOG mailing list<br><a href="mailto:AusNOG@lists.ausnog.net">AusNOG@lists.ausnog.net</a><br><a href="http://lists.ausnog.net/mailman/listinfo/ausnog" target="_blank">http://lists.ausnog.net/mailman/listinfo/ausnog</a><o:p></o:p></p></div><p class=MsoNormal><o:p> </o:p></p></div><p class=MsoNormal>_______________________________________________<br>AusNOG mailing list<br><a href="mailto:AusNOG@lists.ausnog.net">AusNOG@lists.ausnog.net</a><br><a href="http://lists.ausnog.net/mailman/listinfo/ausnog">http://lists.ausnog.net/mailman/listinfo/ausnog</a><o:p></o:p></p></div><p class=MsoNormal><o:p> </o:p></p></div></div></div></body></html>